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Church Construction Consulting – Norfolk, Suffolk, Hampton Roads

And the rain descended, and the floods came, and the winds blew, and beat upon that house; and it fell not: for it was founded upon a rock.”

– Matthew (ch. VII, v. 25)

Q. What should we build first-a sanctuary, education building, or family life center?

A. The answer depends on your ministry and the long term vision and mission of your church. However, experience has shown that building your sanctuary first is the most beneficial. New churches tend to experience tremendous attendance and a membership boom. A growing church means a greater base of support resulting in a larger budget and building fund for the next phases of the project.

Q. How many people should our new sanctuary seat? A. A good rule of thumb is twice the current numbers. Keep in mind the pace of growth your church has experienced and growth projections as a gauge for whether this number is too low or too high. You will also need to consider your budget. If you can not afford the required seating, choose a design that for cost effective expansion in the future.

Q. What are the advantages and disadvantages of a multipurpose facility? A. The role of the church faculty has grown over the years. Today’s ministries find that they are doing much more than Sunday worship and fellowships. Many churches today operate seven days a week 16 or more hours a day to not only serve their congregation but to meet the needs of the surrounding community.

Advantages

Allows for minimum cost for maximum space
Fosters full utilization throughout the week for different programs and ministry needs
Offers relaxed and inviting atmosphere for the unchurched
Builds community relationships by serving as a location for events
Disadvantages

Departs from traditional church design and atmosphere
Requires additional man power and facilities management to accommodate setup and tear down for different functions
Once you have weighed the advantages and disadvantages, you will also need to consider the following when designing a multipurose facility:

Space design must support the different functions the faculty will serve.
Sufficient storage to accommodate tables, chairs, and equipment needed for different programs and functions.
Proper planning for lighting, sound system, acoustical treatment, and electricity to properly serve the various functions your church will support.

Q. How do we calculate space requirements? A. Square footage is allocated by person. Before you begin to calculate space, you will need to determine how many people each program will serve when in session, and which programs can share space. Once you have these numbers, you can use the table below to calculate your space requirements:

AGE Square Feet Per Person
Preschool 30
Grades 1-5 22
Grades 6-8 20
Grades 9-12 18
Adults 10

Q. What type of future space options should we consider?

A. There are two design options I found that give churches the most cost effective opportunities for future expansion:

Balconies: Design your church with the ability to add balconies later on. You can gain up to 30 percent additional seating while keeping to a tight budget.
Expandable End Walls: Expandable end walls a structured so that you can easily build additions to the existing building.

Q. How much parking space will we need? A. First identify any city or county codes and requirements for church parking. Parking ratios are based on the number of seats in your sanctuary. For example, every 3 seats you have in your sanctuary, you may need one parking space. Usual seat-to- parking ratios used by churches range from 2:1 to 4:1.

All You Wanted To Know About Warehousing Or Warehouse Management System

In the era of IT where everything is controlled by software programs, warehousing management systems are also getting very popular. Typically, a warehouse management system or WMS should include the task of controlling the material movement and storage. These are the basic functions of WMS; however, now most of the WMS are designed to manage planning, order management, transport management, supply chain management, and integration of all these systems with accounting system.

What A Warehousing Management System Should Include

The Basic Requirements Of Any WMS Are As Follows:

*It should have a flexible location system
*It should be able to easily integrate with various data collection devices
*For storehouse tasks, it should be able to offer user-defined parameters

The fundamental purpose of any WMS is to control the storage and transportation of materials.

Who Will Require Warehousing Management System

Each storehouse will benefit from some or the other function of the WMS; however, it is not necessary for each and every storehouse to use WMS. This is because WMS is quite complex, requires a lot of data, and consists of many high end applications. As such, installing and maintaining the WMS is very expensive and requires careful planning. Also, the initial setup as well as the continuous functioning of the WMS requires a lot of planning and resources. In a large organization, it may also require to set up a different department to monitor the warehousing operations. So if the operations of the storehouse are incessant with many transactions every day, then it makes sense to invest in WMS.

How A WMS Would Help A Company

WMS, For Any Storehouse, Enables Automatic Data Collecting. This System Will Help

*Reduce the cost of labor (with proper storehouse management, less number of laborers will be required to perform tasks)
*Increase the accuracy of the data
*Reduce the cycle time and provide effective customer service
*Reduce in inventory
*Increase the storage capacity

How WMS Is Setup

It is quite a daunting task to set up a storehouse management system. It requires categorization of similar items and similar locations. The details regarding products and raw materials, such as weight and exact dimensions, are maintained. There are several industry specific parameters also that need to be maintained in WMS. The origin of the product (location from where it needs to be picked up) and delivery location are also important and must be properly entered in the WMS. For doing these, the information regarding the item needs to be combined, including the order, quantity, and location.

Above all, the basic aim to install a warehousing management system is to improve the services offered to your clients in a way that was not supported by your earlier management systems. With more and more organizations opting for WMS-focused ERP solutions, it is becoming quite natural to install such software solutions. With an effective WMS, it would be easier to combine all the functions of storehouse management, including resources planning, distribution planning, transportation scheduling, and supply chain scheduling. Installing an effective WMS will certainly enhance the efficiency of any large organization, and it will also help improve their customer services and offer better business prospects.

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European premiere of the new Jeep Renegade with state-of-the-art HARMAN infotainment system

New Jeep Renegade equipped with award-winning HARMAN Uconnect infotain-ment system

Balocco/Karlsbad – September 10, 2014 – The new Jeep Renegade, which celebrates its EMEA launch, will bring state-of-the-art infotainment and connectivity to the world of midsize SUVs. The new Ucon-nect infotainment system by HARMAN that features increased voice recognition capabilities and more realistic navigation will help drivers stay connected to their vehicles and the world around them. It also offers vast entertainment properties incl. DAB tuner, Bluetooth connectivity for streaming audio and iPod compatibility.

-We’re excited that the Jeep Renegade will be the tradition-rich car manufacturer’s third iconic vehicle to feature our innovative Uconnect system,- says Sachin Lawande, President of HARMAN’s Infotainment Division. -Drivers of the Jeep Renegade will have access to an array of easy-to-use features to help them stay connected, informed and focused on driving.-

With a 6.5-inch color touch screen, this state-of-the-art system by HARMAN offers access to the many innovative infotainment features. The platform also delivers faster response and sharper navigation, and offers drivers one-step voice command of navigation and other functions. Drivers can make phone calls, give navigation instructions and play their favorite music by voice control – all without compromising safety. Entering destinations is a -one-shot- action, with the city, street and building number all in one natural sequence. A 3D-terrain model, 3D-cities and 3D-landmarks make navigation more realistic than ever.

Key features include: Total speech control with hands-free calling, voice command + one shot voice recognition Vast entertainment properties incl. AM/FM radio, DAB tuner, streaming audio + iPod compatibility Full feature GPS navigation incl. 3D city models, landmarks + enhanced digital terrain models Useful information tools as for example the compass function, Radio Data System + Traffic Message Channel integration

The Jeep Renegade isn’t the only Chrysler Group vehicle to feature the Uconnect system by HARMAN. Uconnect also powers the Connected Media Center in numerous 2014 Chrysler and FIAT cars, trucks and SUVs, like the Jeep Cherokee and Grand Cherokee, as well as the current Viper sports car.

About HARMAN

HARMAN (www.harman.com) designs, manufactures and markets premier audio, visual, infotainment and integrated control solutions for the automotive, consumer and professional markets. With leading brands including AKG, Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson , the Com-pany is admired by audiophiles, musicians and the entertainment venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment sys-tems. HARMAN has a workforce of approximately 16,000 people across the Americas, Europe, and Asia and reported sales of $5.3 billion for the twelve months ended June 30, 2014.

For further information please contact:

HARMAN Nicole Mehr Director Corporate Affairs and Communications Europe Becker-Gring-Str. 16 D-76307 Karlsbad

Phone: +49-7248-71-1272 nicole.

Text 100 Robert Zormeier Nymphenburger Str. 168 D-80634 Mnchen

Phone: +49-89-998370-17

2014 HARMAN International Industries, Incorporated. All rights reserved. Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson are trademarks of HARMAN International Industries, Incorporated, registered in the United States and/or other countries. AKG is a trademark of AKG Acoustics GmbH, registered in the United States and/or other countries. Features, specifications and appearance are subject to change without notice.

Different Kinds of Automotive Toolbox

Toolboxes save time and effort looking for a specific tool needed. It helps get a job done faster and more efficiently. These toolboxes are used at home and at work. It can also be used in the automobiles.

Automobile toolboxes are generally more compact and portable because of the limited space of vehicles. One example is a trailer toolbox. It is widely used in mobile home though they can also be used for other purposes. Other toolboxes may not be handy for your trailer so it is best for you to have an executive trailer toolbox.

A trailer toolbox basically has perfect lockable storage. It provides easy access to the stored items. It is easy to install and remove, and are made of weather-resistant materials. These are generally bulkier compared to other toolboxes. It can hold more hand tools and other things needed for a trailer. Some are detachable while others are fixated.

There is also a toolbox for vans. It can usually be attached in the trucks wheel or behind the third passenger seat of the van. It has stainless steel door hinge and with heavy gauge back panel. A good design has a keyed T-handle. It comes with a lock, is rust resistant, weather resistant, with lift support and fingertip control, and easy to install and remove.

On the other hand, pickup toolboxes come in many styles. There are those that can be mounted on the side rails of the truckbed. This is the most popular because the tools are easy to retrieve when needed.

Pickup toolboxes mostly have easy sliding doors instead of hinged doors. This is because truckbeds have limited space. Otherwise, some are installed on the sides to give more room on the flooring.

There are also many custom toolboxes, made to fit the shape of any car. The shapes and features vary depending on the size and purpose. So when ever you choose one custom toolbox, better choose the design that fits your needs.

Toolboxes are made to store all the tools and things that we have so that we would not have a hard time looking for the said tool just because we have missed placed them. This is also made for easy and handy carrying of tools. With automotive toolbox, you can easily carry all your tools in a handy manner at one time.

Regular cars also have toolboxes made especially for them. Since cars are smaller compared to vans or trucks, their toolboxes are usually customized to take the shape of the compartments at the back. Some toolboxes can also be made to fit underneath the passenger seats.

There are also toolboxes made for motorcycles. These are placed on the compartment box at the back of the driver. Because of the very limited spaced, these toolboxes are often small. The most essential handy tools will fit inside.

For bicycles, some portable toolboxes can be wrapped around in the middle, just above the axle. These are often elongated and thin so as not to distract the peddling of the cyclist. Some toolboxes can also dangle in the handles. There are other bicycles also with small compartments at the back. It can also safely hold the toolbox.

These toolboxes are generally made of two kinds of materials: metal and plastic. Whatever material your preferred toolbox is, it would depend on your choice. You know the pros and cons of having a plastic toolbox and a metal toolbox. Choose the one that you think is very helpful to you and has long life. The one that is durable will have long life.

Wound Care Management

The wound care management market in emerging economies is forecast to grow from $722.9m in 2009 to $906.6m by 2016 with a Compound Annual Growth Rate (CAGR) of 3%. The wound care management market of China is the biggest market in terms of market size and accounted for about 49% of the total revenue of the wound care management market in 2009. China and India will continue to witness high growth, mainly because of the high elderly population and the increase in awareness of advanced wound care products. The wound care management market in India is forecast to grow from $148.2m in 2009 to about $179.7m by 2016 with a CAGR of 3%.

For Sample Pages, please click or add the below link to your browser:
http://www.globaldata.com/reportstore/RequestSamplePages.aspx?ID=Wound-Care-Management-Emerging-Countries-China-India-Brazil-Opportunity-Assessment-Competitive-Landscape-and-Market-Forecasts-to-2016&Title=Medical_Devices&ReportType=Industry_Report

The wound care management market in China was valued at $355.4m in 2009 and is forecast to grow at a CAGR of 3% to reach $448.7m in 2016. China is the biggest market, contributing 49% towards to the emerging economies wound care management market in 2009. The demand for advanced wound care products in China is mainly driven by high population growth, increased lifestyle disorders and high awareness of advanced wound care products.

Type II Diabetes is one of the most common causes of chronic wounds in emerging economies. In future the diabetes and other lifestyle diseases are going to replace infectious diseases and malnutrition as the main cause of morbidity and mortality in emerging economies. According to the World Diabetes Foundation (WDF), an estimated 285 million people or 6.6% in the age group 20-79 will live with diabetes in 2010. In this total diabetic population, 70% of patients live in emerging economies. Globally in the next 20 years, the number of diabetic patients is expected to increase by more than 50%. In this patient population the largest increases will take place in emerging economies. In emerging economies, many people with diabetes are unaware of the importance of routine foot care. The increasing diabetic population, chronic wounds and a long healing process are expected to drive the wound care management market in the emerging economies.

GlobalDatas new report, Wound Care Management – Emerging Countries (China, India, Brazil) Opportunity Assessment, Competitive Landscape and Market Forecasts to 2016 provides key data, information and analysis on the global wound care management market. The report provides market landscape, competitive landscape and market trends information on the wound care management market. The report provides comprehensive information on the key trends affecting the market, and key analytical content on the market dynamics. The report also reviews the competitive landscape and technology offerings.

For further details, please click or add the below link to your browser:
http://www.globaldata.com/reportstore/Report.aspx?ID=Wound-Care-Management-Emerging-Countries-China-India-Brazil-Opportunity-Assessment-Competitive-Landscape-and-Market-Forecasts-to-2016&ReportType=Industry_Report&coreindustry=Industry_Report&Title=Medical_Devices

Visit our report store: http://www.globaldata.com

For more details contact:

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Europe: +44 207 753 4299
+44 1204 543 533
Asia Pacific: +91 40 6616 6782

Chinese Lingerie And Intimate Wear Industry Market Overview

Lingerie industry is in a state of intense competition. Fashionable and price friendly lingerie’s are sold by the manufacturers while global brands are looking for new markets. International specialty brands are at their wings; seeking entry into emerging markets for future growth. Current global market for lingerie’s rose by 2.6% to $29.92 billion USD from 2004 to 2007, while clothing prices dropped down by 4%. China, as an emerging market has seen a growth rate of 8.1% during the same time. Fast fashion retailers are now offering fashionable intimate apparels at lower prices and are undertaking hardcore marketing efforts to sustain their brand image in China. On the other hand, China itself is a major exporter of apparels to the global market at competitive prices.

Chinese Lingerie Market:

Chinese lingerie market is a dynamic sector. Their market structure is composed of many national and international brands, and intimate apparels are brought in by many countries; names unknown to the consumer.
The country’s lingerie market is a fast moving one, and there is a drastic change during the recent past. The lingerie market is estimated to be of a total value of 2 billion euros, and industry experts predict a further positive increase of 20% every year. The country is the third largest for luxury consumption, and is assumed by the market leaders to catch up with the position of Japan in the next 10 years. China is a key player in fabric industry, having good potential for creation and consumption. Major lingerie players in China have reassessed their market positions, and are now closing the knowledge gap to become ‘low cost’ producers.

Integral Apparel in the Wardrobe of Chinese Women:

As Chinese lingerie manufacturers eye the global market, rest of the world eyes China. Shanghai is in the forefront of the lingerie boom. Lingerie is progressively becoming one desirable item in the wardrobe of Chinese women. A survey states that an average Chinese woman spends 8% of their fashion budget on lingerie annually. Though 8% appears to be meager, China is populated with 503 million women and the huge numbers are promising. From lavishness, luxury lingerie’s have now become a wardrobe necessity. A lingerie industry survey states that Chinese population consists of more than 200 million women in the age limit of using lingerie, the annual consumption would go beyond 600 million pieces, reaching a sales figure of 15 million RMB.

Exports-The Lacy Lingerie Race:

Encompassing promising prospects in the global market, lingerie industries in China are actively seeking opportunities to expand its domestic market overseas. On an average, the country exports around 4 billion pieces of lingerie; annually. They export intimate wears mainly to France, US, Japan, and Europe. Export of Chinese bras rose as high as 10.5 million; i.e., 93% after the EU ended a 40 year quota system. China enjoys a good market in US as a lingerie exporter. Its performance is on a high base capturing 25% of exports to US. Despite the restrictions on US exports to China, the communist giant is expected to become the third largest exporter to US. China, enfolded with continuous enhancement in technology, makes it a cost effective destination for other countries to have their production base offshore. China along with India is projected to increase its global market share by $100 million USD each in the next few years.

Leading Intimate Wear Hubs:

The city of Shenzhen is considered as the ‘fashion capital’ of China. It is a pedestal of domestic and foreign intimate wears, designing, R&D, and manufacturing of lingerie’s. The economic benefits acquired and the market size favor Shenzhen and draws continuous attention of the investors. Many popular brands sold in the global market are being exported from the Pearl River Delta, especially Shenzhen. The ‘Sun Hing Group’ who manufacture 70% of its lingerie accessories in Asia, the ‘YKK’, a fortune 500 company, and ‘Regina Miracle’ all have their manufacturing base in Shenzhen. The city has a perfectly formed industry chain starting from design to production, marketing, and sales both at the domestic and export level. A renowned lingerie brand has launched its outlet in Shenzhen especially because of its cluster effect which will enhance brand promotion and boost sales. Two of the popular Chinese lingerie brands come from Shenzhen, and almost 10 internationally reputed lingerie brands have their production base here. Topform, Calvin Klein, Triumph, Regina Miracle, and Victoria’s Secret are a few to name. Embry Form, Xusany, Venies, Ordifen etc are a few domestic brands, having their manufacturing facilities in Shenzhen and enjoy a nation wide reputation.

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Get Out Of Car Lease Conveniently

Contracts are sometimes hard to adhere to. The concept of entering into one needs a lot of thinking and decision making should only be done when you are ready for the obligations. On the side of a car lease, there are a lot of things to weigh in order not to suffer the consequences. The main concern would be money, thus everything should be calculated up to the last drop of a cent. Here are some useful ways that is convenient enough to get out of car lease.
Content:
Contracts are sometimes hard to adhere to. The concept of entering into one needs a lot of thinking and decision making should only be done when you are ready for the obligations. On the side of a car lease, there are a lot of things to weigh in order not to suffer the consequences. The main concern would be money, thus everything should be calculated up to the last drop of a cent. Here are some useful ways that is convenient enough to get out of car lease.

Consider a double-ended scenario. Exiting a car lease depends largely upon the agreement you entered into. If you have discussed things with the company, you have all the chances by which you could get out of car lease conveniently, without any cost at all. One of the options companies have on hand is for both of the parties to gain something. As a consumer, you should have at least enjoyed the benefits of the car plan, while the company has been paid the reasonable amount.

Make sure that the future lessee has a good credit reputation. Just like any other process, a car lease should undergo background investigation on the part of the lessee before the release of the car. Even if it is just a transfer, you must be mindful enough of the character of the future car holder. You will have a bad image once your transferee does not pose a good standing as you did when you were the one using the car. In order to get out of car lease, ensure that your reputation will not be affected at all.
Prepare the car for necessary inspection. Do not ever attempt to quit your obligation just because there have been problems associated with your car lease. Assure the car company that you are ready to submit the car into proper investigation before you give it back to them. A family emergency will seem convincing to get out of car lease. However, you should not use this excuse lamely as this will end up all your future dealings with the company.

Be ready to discuss matters with your car company. Take note that you are never on a losing end and that you will not be discriminated just because you want to get out of car lease. As long as you are telling the truth, there is no way you will not be released from the obligation. Open up matters for consideration on the part of the company and render proper disposal of the car lease. Ask them whether you may do business with them in the near future despite having to end the lease at an earlier stage.
As others say, it takes two to tango. You have to trust your lessors the way that you trust yourself. You should make yourself available anytime questioning is necessary from your car lease companies. Do not destroy your image just by making false announcements regarding your status. Help the company find a reputable future renter, the way you had been found respectable by the company.

THE TECHNIQUES OF LEAD GENERATION MANAGEMENT

Ever wondered how the businesses maintain the right lead generation management or how does the business owner keeps his salespeople from getting extra pushy while approaching the potential customers or what is the excellent way to retain the leads already in one’s possession? Some great ways for keeping one’s lead generation management rolling on smoothly are:

1. Making sure that one’s staff handles lots of customers and at the same time maintains proper contact with them. If possible one should put some restrictions regarding how many current clients the salesperson calls every day. This limit should be set high since the salespeople are expected to come up with some issues with some clients. Contacting the existing clients should be given first priority since they have relied on one’s agency for a long time.

2. Coming up with long term and short term goals for one’s leads. One should work out the initial goal for contact along with the possible income for short term while working with the clients for establishing a pattern in the business. In case the clients claim that they would not be able to work with one’s firm till the next financial year, then one should assist them to chalk out a business plan with one’s firm which commences with the next financial year. On should never get upset with the lack of immediacy, if at all something gives one the time for preparing for the better.

3. Having processes which is known to all the workers very well and appreciated as well by them. The workers need to be aware of what each step is required to do and why they happen to be important. In case they have any doubts, they should feel free to question and be answered clearly. It I a general fact that a salesperson who knows the importance of what he is doing, shall put in sincere efforts from one’s part to achieve the goal. The process also serves to keep track of the problems as well as the progress. In case break down occurs while dealing with the lead, one can directly go to study the established process and then work out what went wrong. This could salvage the lead and bring out damage control.

4. Makin good use of the database software. In case one has a list of clients, one should have the data regarding them organized on any shared drive and then have that drive backed up regularly. One should also keep the printed record if the situation permits to do so. One can never predict when the company shall end up losing services for the day. In case one relies on some petty database which then go down for a day, one might face a situation where one does not know which client to call and which salesperson was working what. To have written records besides the digital records helps to tackle such situations handily.

Since the customer lead generation happens to be a great factor for the success of any firm, one should work to have them properly managed so as to bring long term profits for the firm. The management system should then keep proper track of the salesperson and the customer lead generation as well.

Click here for the real time data validation to be a great factor for the success of any firm, one should work to have them properly managed so as to bring long term profits for the firm. Please visit at http://www.icumulus.com.au/digital-assets-monetisation.

Automotive Seo & Internet Marketing For Automobile Industries

Automotive Internet Marketing is highly essential if you want to increase sales and services to create a potentially successful online presence. SEO (Search Engine Optimization) is a highly competitive arena in a lot of major industries and thus making it extremely tough for companies to scale the ladder in the search engine optimization on Google, Yahoo, Bing and MSN. There is an immense opportunity for automotive dealerships to hit the competition through actively marketing their websites using a strategic SEO campaign to gain more visibility in online business directories for ratings and reviews.

To start you can just do a simple online search to see where your company is ranked in the competition by using a couple of the key words you want to rank in. After a few test searches, check how your company is ranking in those key words. This will help you to clearly understand your online local ranking as its compared to your competition. If your company is atop the search results, its a good thing, but note that a constant Automotive SEO campaign is a must to keep your standings strong. Its also a plus to make changes to your existing site frequently so your content is fresh. If your company is not listed high in the search results or listed in the lower pages, then it is safe to say that an Automotive Internet Marking SEO strategy and marketing plan needs to be in place to get you in the top rankings.

You dont want your competition stealing your customers from right underneath you, do you? Well then an Automotive SEARCH ENGINE OPTIMIZATION (SEO) should be an integral part of every automotive marketing strategy, and it’s imperative that your dealership has a monthly strategy and marketing plan. We can help your dealership, whether big or small reach new platforms in innovative SEO solutions. HOW MUCH DOES INTERNET MARKETING COST? Its a question we get often and that is why we provide you Automotive INTERNET MARKETING PRICING packages and a la carte services to fit your budget. We have Internet Marketing packages for all ranges of budgets and can even customize packages to fit your automotive dealership needs.

Our Automotive Search Engine Optimization packages consist of SEO Fundamental, Google Safe strategies, start up, social media, and budget packages. Our Automotive Search Engine Optimization A la Carte programs consist of Press Release writing and distribution, Video Distribution, Blog promotion, Article writing and submission services, Social media branding, Website directory submissions, and local search.

How To Acquire Significant Market Share.

Breaking into the market isn’t the simplest of choices for any business. A business must analyse several factors, and every aspect is essential in determining the plan to be undertaken for acquiring market share. Choices such as when, where, and at what level of cost, all play a definitive role in the possible success or failure of any business.

The key to this understanding is that when making a move for market share, strive to be in the limelight – so everyone, potential customers and competitors alike, can’t avoid your presence even if they tried. You should be aggressive in your approach, which can easily be measured by the time, money and effort put into your advertising, sales promotion, publicity and public relations, introductory offers and discounts, etc. The businesses which are able to differentiate themselves from their competitors are the real champions of their industry, and they are, without doubt, the market leaders. They get focused customer attention and unique privileges over all others in their market.

The following activities can be initiated by a business to make their presence felt in the market:

– Differentiated Products and Services – The products or services offered by a business should be differentiated from those offered by others. It might be in the area of technology, design, packaging, the look or just about anything else, but the product or service should have a special and unique image in the thoughts of the customers.

– Customer Focused Advertising – Advertising is an important and effective means of reaching out to your potential customers. Television, radio, internet, mobile phones and print media are the common advertising tools used in today’s world. This advertising should be customer and market targeted. The intensity of this advertising and how many people it will reach usually depends entirely upon the budget allocated.

– Customer Relationship – Customers are the most important aspect of any business, and the aim of all businesses is to reach out to these customers in the most effective manner – as efficiently as possible. The fundamental point of marketing is to create long term relationships with as many customers as possible, and with improved presale and after sales service, a business can deliver quality assistance to the pursuits of every customer, thereby guaranteeing long term relationships and regular custom.

– Introductory Offers and Schemes – It’s very important at the time of entering a market that a business should use introductory offers, rebates, discounts and schemes to stimulate customers toward purchasing products and services.

– Extensive Warranties and Guarantees – Almost every customer will prefer a product that carries some kind of warranty or guarantee. If a new product has some form of extensive warranty or guarantee, most customers will consider that the company is being responsible for their product, and therefore, it’s seen as an “intelligent buy”.

Copyright (c) 2009 Alan Gillies