Here Are 3 Conversion Rate Optimization Benefits Your Online Business Cant Ignore

Although conversion rate optimization (CRO) is often confused with SEO (search engine optimization), the two services are quite different. SEO experts drive more traffic to your website in order to generate more sales. CRO experts, on the other hand, boost online sales from existing traffic sources by optimizing key website components, such as:

1. Copywriting on Key Landing and Sales Pages 2. Website Design 3. Layout of UI Features and Special Sales Tools 4. Website Programming 5. Marketing Funnel(s) 6. Shopping Cart/CMS/Core Site Platforms

But I get it: Who cares? After all, what Internet Marketing service out there doesnt promise to boost online sales? The real question is: What kind of return on investment can you expect from conversion rate optimization?

Because at the end of the day and if everyone is being brutally honest: Most Internet Marketing services produce absolutely appalling ROI. You are literally lucky to generate 3 dollars in revenue from every 1 dollar invested in SEO, PPC, or even social media marketing. So by the time you also take overhead, fulfillment costs, and labor into account: Most Internet Marketing services honestly dont move the needle in terms of the ROI they deliver for your online business. Conversion rate optimization, however, is a completely different beast.

Companies like Google, Apple, and even heat mapping sites like Crazy Egg are hiring CRO companies and boosting overall online conversions by up to 150% or more. And sure, those might be exceptional examples and not even close to what an average website owner could expect from hiring CRO experts. But with conversion rate optimization, you dont need to generate massive gains in the overall conversion rate to see a massive ROI or a dramatic boost in online profits. In fact, here are 3 bona-fide benefits of conversion rate optimization that no serious website owner can afford to ignore:

CRO Benefit #1: Permanently Increases Conversion Rate

You know why the ROI is so low for SEO, social media, or even content marketing? Because the minute you stop investing in new content, your traffic levels will quickly drop along with your sales. But one of the biggest conversion rate optimization benefits is the ability to continue driving new sales and increasing ROI for months, in some cases years, after the CRO experts have wrapped up the project. That means even modest gains in overall conversion rate will not only drive increased sales this month, but next month, and the month after that, and so on. By making permanent changes to your copywriting, web design, and other core website components, CRO experts optimize your website to generate more online sales and a growing ROI that far exceeds anything you can expect from traditional Internet Marketing services.

CRO Benefit #2: Increased Online Sales without Increasing Your Marketing Spend

You know the biggest problem with driving another $50,000 in online revenue from SEO, social media, or especially PPC advertising? The answer is the bane of every website owner reading these words because they know its quite simple: Because generating an additional $50k in online revenues might require an investment of $20k or more in PPC, SEO, or social media. And when you include overhead, what, if anything, is left over for all that hard work and investment?

Elements Of Iso 14001 Environmental Management System

ISO 14001 is one amongst a series of environmental management standards aimed toward promoting continual improvement in company environmental performance through the adoption associated implementation of an environmental management system. The ISO 14001 environment standard specifies the core components of associate EMS, however contains solely those components which will be objectively audited for certification or self-declaration functions. Environmental Management System standard, ISO 14001:2004 include examples, descriptions associated choices that aid within the implementation of an EMS and in desegregation the EMS into overall management practices. It’s not meant to be used by certification/registration bodies.

ISO 14001 defines associate overall environmental management system, closely shapely on the ISO 9000 quality systems standard, and covers the subsequent key elements:

* Establishment of associate applicable environmental policy that’s documented and communicated to staff and created out there to the general public, and which incorporates a commitment to continual improvement and pollution interference, regulative compliance and a framework for setting objectives;

* A designing section that covers the identification of the environmental aspects of the organization’s activities, identification and access to legal necessities, institution and documentation of objectives and targets in keeping with the policy, and institution of a program for achieving aforesaid targets and objectives.

* Implementation and operation of the EMS as well as the definition, documentation and communication of roles and responsibilities, provision of applicable coaching, assurance of adequate internal and external communication, written management system documentation likewise as applicable document management procedures, documented procedures for operational controls, and documented and communicated emergency response procedures;

* Checking and corrective action procedures , as well as procedures for normal watching and measure of key characteristics of the operations and activities, procedures for coping with things of non-conformity, specific record maintenance procedures and procedures for auditing the performance of the EMS;

* Periodic management reviews of the general EMS to make sure its suitableness, adequacy and effectiveness in light-weight of adjusting circumstances

The EMS as made public in ISO 14001 provides a structured method for the accomplishment of continual improvement, the speed and extent of that is decided by the organization in light-weight of economic and different circumstances. Though some improvement in environmental performance will be expected because of the adoption of a scientific approach, it ought to be understood that the EMS could be a tool that permits the organization to realize and consistently management the amount of environmental performance that it sets itself. The institution of associate EMS won’t, in itself, essentially end in a right away reduction of adverse environmental impact. Indeed, care has to be taken that the mere institution of associate EMS doesn’t lull the organization into a false sense of security. However effectively used, associate EMS ought to change a corporation to enhance its environmental performance and avoid or cut back adverse environmental impacts over time.

Integration of environmental matters with the general management system will contribute to the effective implementation of the environmental management system, likewise on the potency and clarity of roles.

Data Protection Tips for Recruiters

Recruiters or hiring managers play a significant role in any organization as they help in bringing more business and employees for sake of alleviating standard and revenue of their company. But, is there any guarantee that whatever data they collect of their shortlisted candidates, or senior employee (who are currently working there) is secured?

This is the critical aspect of any organization that raises the question of data protection. Data protection is a sensitive issue throughout the entirety of any organization. It matters a lot when it comes to recruiters who deal with massive amount of candidates, and other business individuals to take their services for establishing their businesses.

Anyhow, in this article, all recruiters, or beginner candidates who have initiated as recruiters will be guided with few data protection tips to store their employee past and present record.

How to Protect Data?

1.Protect Personal Details

A company must protect the personal details of every candidate. The way any organization handles the details of all its applicants reveals the professional level of the company.

Recruiters must clearly explain the purpose of personal details of a candidate.

He/she must mention that the personal details of unproductive candidates are either deleted or stored for future consideration. Misusing the personal details of any candidate whether they left or working is an illicit act under any circumstances.

2.Consult an IT Professional

If you dont possess a strong grasp over technical works, then you must consult an IT professional to help with data protection matters. An IT team can help a recruiter checking through all the systems within the company. They might also help to detect any illicit activity.

Show trust in your employees, but also keep a spy on their systems to inspect any activity which could harm the company or the recruitment process. Many cases have been reported where a companys employees were involved in leaking employment related information to third parties for illegal purposes.

3.Invest in Good Virus Protection Software

If youre running an online business and use your phone to email clients and candidates, then it’s obvious you be putting sensitive data and personal information in your gadgets which are at risk. Keep checking your level of anti-virus protection.

Consult with your IT team about the best way to upgrade your anti-virus protection, and ask your employer to invest in any software recommended.

4.Upgrade your Security Software

Being a professional recruiter, you ought to install the latest antivirus programs. Security software should be updated on a regular basis in order to combat approaching hacker attacks which might misuse the personal details of candidates and employees.

Also, make sure that private information is always shared face to face. Abstain from scattering individual points of interest through email and so on.

Polish Road Construction Market To Grow Nearly 25% In 2011

According to the report “Road construction in Poland 2011-Development forecast for 2011-2014″ published by PMR, a market research company, following the growth exceeding 40% in H1 2011, the second half of the year will see a moderate slowdown in construction output generated by road and bridge projects. As a result, the value of roadwork projects in 2011 as a whole is expected to increase by nearly a quarter to just under PLN 31bn (7.7bn).

The value of projects completed by the road construction industry will peak in 2011 and the sector will report steady declines of several percent starting from 2012, which will be due to a lower number of motorway and expressway sections under construction. PMR researchers anticipate that the road construction sector will bottom out in 2014 when its output is expected to be a little more than PLN 19bn (4.7bn). However, construction output generated by road projects can start to grow again from 2015, partly driven by the positive financial perspective for 2014-2020 benefitting Poland and at least one PPP motorway construction project planned around that date.
Due to numerous delays in the implementation of expressway and motorway construction projects, GDDKiA’s plan providing for expenditure of PLN 33bn (8.2bn) in 2011 is highly unfeasible. Accordingly, part of payments will be put off until 2012 and 2013. As a result of delays in the implementation of road projects, the road construction market will be less exposed to a shock resulting from a fall in the number of new large road construction contracts expected in 2013.

According to PMR researchers, it is rather unlikely for expenditure on national road construction in Poland to fall back to levels recorded before 2007 when GDDKiA’s spending was less than PLN 10bn (2.5bn) annually, partly due to many legal incentives facilitating project preparation introduced ever since and more possibilities for obtaining EU funding. Investment projects gained so much momentum in the last three years that there is hardly a way to stop them at this point”, says Bartlomiej Sosna, Senior Construction Analyst at PMR and the author of the report.

In addition to GDDKiA’s dwindling budget, in 2011 the road market will be adversely affected by investment projects undertaken by licencees, which will fall to virtually zero in 2012 (two large PPP projects are scheduled for completion by the end of 2011). New projects by private licencees will not start earlier than 2014, depending on the success of negotiations concerning the construction of a 140 km Tuszyn-Pyrzowice section of the A1 motorway.
Since spending on national road investment projects is anticipated to fall after 2012, funds expended under the local road reconstruction programme, which will be continued in 2012-2015, will gain more significance as a source of funding for road projects. The fact that the programme will go on is very good news, especially given the anticipated reduction in the number of large road construction contracts. It is possible that local contracts will increasingly attract large construction companies which have access to free capacity in a given region.

We are also of the opinion that the standing of smaller companies involved in road work can improve on the back of the expected increase in investment spending in the power construction industry, which is expected to be the key growth driver for the civil engineering construction market in Poland in the future. A large number of power construction projects scheduled after 2013 would greatly enhance books of orders of the major civil engineering construction companies. As a result, these companies would be able to employ medium-sized providers of road construction services as subcontractors in future road work contracts. However, if power projects are not launched or if there are any delays in their implementation, the large contractors will perform nearly all future road work contracts exclusively using their internal resources, as they will have to face thinner books of orders and maintain workforce numbers. Were this scenario reality, it would be put an end to many medium-sized companies operating in the road construction market”, adds Bartlomiej Sosna, Senior Construction Analyst at PMR and the author of the report.

This press release is based on information contained in the latest PMR report entitled “Road construction in Poland 2011-Development forecast for 2011-2014”.

For more information on the report please contact:
Marketing Department:
tel. /48/ 12 618 90 00
e-mail: [emailprotected]

PMR permits the republishing of this press release in part or in whole provided that all portions of text, graphics, diagrams and tables identify PMR in a proper citation format: “Source: PMR”. All citations should be accurate and quoted without manipulation and must not be used out of context.
For more information about citing PMR, please consult our Citation Policy.

Hr Consultant, Konsultan Hrd, Manajemen Sdm, Konsultan Sdm, Recruitment Hrd, Konsultan Hr Manajemen,

HR CONSULTANT, KONSULTAN HRD, MANAJEMEN SDM, KONSULTAN SDM, RECRUITMENT HRD, KONSULTAN HR MANAJEMEN, KONSULTAN PERSONALIA, MANAGEMENT HR CONSULTANT, HRD CONSULTANT, JOB DESCRIPTION CONSULTANT, SALARY GRADING CONSULTANT, KONSULTAN ORGANISASI, HRD MANAJEMEN, CALL: REKO HANDOYO (Business Consultant) PT. SIEN Consultant Jakarta, HP: 081389411679, 081932985325, 021-98567515, email: [emailprotected], [emailprotected], http://konsultan-manajemen.com

HR manajemen (manajemen sumber daya manusia) adalah bidang manajemen yang khusus mempelajari hubungan dan peranan manusia dalam organisasi perusahaan. HR manajemen lebih fokus membahas mengenai pengaturan peranan manusia dalam mewujudkan peranan yang optimal. Pengaturan itu meliputi masalah perencanaan, pengorganisasian, pengarahan, pengendalian, pengadaan, pengembangan, kompensasi, pengintegrasian, pemeliharaan, kedisiplinan, dan pemberhentian tenaga kerja untuk membantu terwujudnya tujuan perusahaan.
Peranan HR Manajemen dapat diringkas menjadi beberapa hal berikut:
1. menetapakan jumlah, kualitas tenaga kerja di perusahaan yang efektif sesuai dengan kebutuhan perusahaan berdasarkan job description, job spesicifation, job requirement, dan job evaluation.
2. Menetapkan penarikan, seleksi dan penempatan karyawan berdasarkan asas the right man in the right place and the right man in the right job.
3. Memonitor dan mengimplementasikan undang-undang dan peraturan yang berlaku mengenai ketenagakerjaan.
4. Menetapakan program kesejahteraan, pengembangan, promosi dan pemberhentian.

Fungsi pertama dari manajemen sumber daya manusia (HR manajemen) adalah pengadaan atau procurement. Proses pengadaan bukanlah proses yang mudah justru sebaliknya karena untuk mendapatkan dan menempatkan orang-orang yang kompeten, serasi, serta efektif tidaklah semudah membeli dan menempatkan mesin.
Karyawan adalah asset utama perusahaan yang menjadi perencana dan pelaku aktif dari setiap aktivitas organisasi. Pengadaan karyawan harus didasarkan pada prinsip apa baru siapa. Apa artinya kita harus terlebih dahulu menetapkan pekerjaan-pekerjaannya berdasarkan uraian pekerjaan. Siapa artinya kita baru mencari orang-orang yanng tepat untuk menduduki jabatan tersebut berdasarkan spesifikasi pekerjaan.
Job Analysis perlu dilakukan agar dapat mendesign organisasi serta menetapkan uraian pekerjaan dan evaluasi pekerjaan. Job Analysis adalah menganalisa dan mendesain pekerjaan apa saja yang harus dikerjakan, bagaimana mengerjakannya dan mengapa pekerjaan ini harus dilakukan.
SIEN Consultants adalah perusahaan konsultan manajemen dimana salah satu divisinya adalah services dibidang HR Manajemen yang meliputi:
a. HR Consultation
b. Training and Development
c. People and Organization Assessment
d. Manpower Supply and Outsourcing
e. Organization Development
f. Payroll Outsourcing
g. Business Process Development
h. Job Analysis
i. Employee Grading and Appraisal
Jika Anda membutuhkan informasi mengenai HR manajemen (manajemen sumber daya manusia) silahkan hubungi Business Consultants Mr. REKO HANDOYO untuk memberi informasi yang Anda butuhkan. Terimakasih.
CALL: REKO HANDOYO (Business Consultant) PT. SIEN Consultant Jakarta, HP: 081389411679, 081932985325, 021-98567515, email: [emailprotected], [emailprotected], http://konsultan-manajemen.com

Business Coach

Grace Evans a leading business entrepreneur has been involved in business coaching for many years and she is excellent in her coaching. Her duty is focused on helping people by training them on issues such like accountability and ensuring that they focus on their vision and passions so as to become successful in the future.

Grace Evans explains it and says that the way our lives are structured in ways where we create and realize what we have going for us now, however something more can be done to our lives that will enhance our abilities to do even more thus achieving greater and better things in life.

Business Coach: Coaching

Coaching is the extra step that one needs in order to maximize their potential and discover things beyond their vision. Grace Evans has done a lot of business coaching and she says that coaching enables one to have a clear perspective in life, business and evaluate how productive one is and whether they are achieving what they need to achieve in becoming great entrepreneurs

By having this notion in mind, Grave Evans and her team forged a Mentor Business Coaching program that is focused on equipping people with tools, knowledge and opportunities that are needed in helping you discover yourself more hence becoming more effective, focusing on your goals, formulating a powerful plan that will ensure that your plans become successful.

Mentor Business Coaching program ensures that you will achieve the following;

You will have strait focus on what matters most

Your vision will be more clear as you will learn how to perceive it and covet it

The period you will take when you embark on achieving the vision

You will learn how to be accountable

You will be issued with tools that will help you set powerful goals

The coaching will help accelerate achievement of goals

You will now be able to make and achieve better and more confident decisions

The coaching program is designed in ways where you will increase effectiveness and efficiency

You will have a clear conscience to set better strategies for both business and life success

Business Coach: Peer Coaching

Grace Evans and her team do believe that in-order for people to make it in life it is necessary they associate with other in similar fields to gather and exchange ideas so that they can enhance their chances on being successful.

Peer-to-peer coaching as Grave Evans puts it, is an important stage and step in the business life. Attending a coaching session will expose you to such coaching where people who are in the same level/business as you are in will offer advice as they share success stories that might help uplift your business.

Health and Safety in the Construction Industry

Health and safety in the construction industry simply means identifying various types of risks and controlling or totally eliminating them to prevent accidents from occurring to the work force. All construction site work must comply with UK health and safety rules and regulations. Health safety consultants including a CDM coordinator have a great deal of tasks to carry out when it comes to health and safety of workers in the construction field.

When accidents occur, companies have to go through human life losses as well as treatment costs. Potential impacts that can arise due to accidents also include higher insurance premiums, lost of precious time and also materials, as well as compensation claims and legal costs. Indirect costs such as possible damage to the good name of the company which can later create problems towards attracting probable customers. Hence it is necessary to have good health and safety practices in order to display respect for employees, clients, customers etc. According to reports, the construction industry has one of the highest rates of accidents out of all the employment sectors. Therefore by hiring a professional safety consultant your company can minimize the risks.

Everyone who is involved in construction is somehow or the other responsible for health and safety on site. Designers and planners should ensure that their designs provide a safe and healthy environment to the end user and while constructing the design, they should also be cautious that none of the workers are affected by hazardous implications. Construction workers have legal rights to safe working conditions and safety equipment should be used at all times to protect themselves rather than blaming the company all the time for not having a safe environment for them to work in.

Risks involved in the construction industry include mainly falling from heights, objects falling from high places atop workers or striking them being the most common. Workers can be injured by being caught or trapped within small construction units, get hit by moving vehicles, get electrocuted by loose cables, fires and explosions, lifting and carrying heavy objects as well as health hazards such as chemical gas leaks, dust, heat, noise, vibration, radiation and compressed air etc. So it is important that as a company that you should construct a proper health and safety plan before you start off your construction phase.

Hp2-n35 Selling Hp It Service Management Solutions Exam

The target audience for this HP2-N35, Selling HP IT Service Management Solutions exam includes the sales professionals who basically recommend and sell the HP Software IT Service Management products and solutions all based on customer business requirements

The HP2-N35, Selling HP IT Service Management Solutions exam comprise upon five sections or topics which are discussed below along with the percentage of each topic. These percentages of each topic basically indicate the area that is covered by that topic in the exam that is the higher the number, the more likely are the questions to be seen in exam of that particular topic.

The fundamental business challenges involved in ITSM this covers about twenty percent of the exam it deals with the common business challenges associated with ITSM, and common business challenges specific to the service management, asset management, CCRM, and SACM. The identification and description of major IT processes, base term and metric involved in service management, asset management, CCRM and SACM.

Understanding the customer section is of four percent in the exam which covers the key customer personas that are involved in ITSM and their responsibilities, and also involved in service management, asset management, CCRM, and SACM and their responsibilities. The key HP value statement that will resonate with the different personas involved in the service management, asset management, CCRM, and SACM.

Understand the value of HP softwares ITSM solutions to customers section, covers thirty six percent of the exam including HP software addresses to the challenges relating to ITSM, and to specific customers challenges that are related to service management, asset management, CCRM, and SACM, the value proposition for the HP softwares ITSM solution, and for the HP softwares service management, asset management, CCRM, and SACM.

Understand the capabilities of HP softwares ITSM solutions section covers about twenty two percent, it includes the key capabilities of HP softwares ITSM solution that help the customer achieve their goals, the differentiators when discussing the capabilities of HP softwares ITSM solutions, and service management, asset management, CCRM, and SACM. This section further includes description of the specific capabilities of the HP softwares service management, asset management, CCRM, and SACM.

Sales approach section covers eighteen percent which include HP softwares service management, asset management, CCRM, and SACM are licensed, implementation options available for the HP softwares service management, asset management, CCRM, and SACM. It also includes major competitors list and what differentiates HP softwares approach to business challenges from its competitors.

This exam HP2-N35, Selling HP IT Service Management Solutions comprises upon forty five number of items which consist of the type that includes multiple choice (single response), and multiple choice (multiple responses). The time allowed for this exam is seventy five minutes that is around one hour and fifteen minutes for the candidates to complete this exam. The passing score that is required for this exam is seventy percent.

It is strongly recommended that candidate should have training, review of course outline and additional study material and sufficient experience on field that is the candidate should have at least six month experience in selling HP Software IT Service Management products and solutions prior taking of this exam.

How Personal and Business Branding Begins with a Professional Headshot

Why its Time to Ditch Your Selfie Profile Photo for a More Favourable First Impression

Does your social media profile photo reflect the professional business brand image you want to be perceived as by prospects?

What about your website or other touchpoints a prospective client might encounter to help them determine if you are the best person to work with?

I find many solopreneurs and business owners are not as keenly aware as they should be about how acutely important professional headshots are to their personal and business brand.

I know I didnt for many years until I finally broke down and had my first photoshoot done a few years back.

Wow, what a difference it made to my overall brand positioning and the perception others had of me as a business professional! Suddenly the first impression I was making on prospective clients and business-related connections was far more favourable.

All thanks to Taneane Twele of TT Photography in Mission and Judy Doduk of Judy D Beauty in Abbotsford who have teamed up to provide photography, make-up and even hair services in their Shine Portraits package.

Since its been 3 years since those initial photos were taken, I recently headed back to Taneanes studio to better reflect how I look today.

I know how many business owners strongly resist having professional photos done. Me too. I was overweight and avoided the camera lens at all costs. But somehow, miraculously as far as I was concerned, Taneane was able to position me in various poses that showcased me instead of the excess weight I was carrying.

Whatever your reasons for avoiding the camera, trust me when I tell you a professional photographer, combined with professional make-up application, will make a world of difference and enable you to be showcased professionally in front of your prospects and clients.

At the end of the day, professional photos give the impression you care about your personal and professional image. Its that favourable perception others have of you that will greatly enhance the success of your business.

If your profile photo was taken years ago or not done by a professional photographer, its time to step up and create a better lasting impression by booking a professional photoshoot. And once you have your new photos in hand, ensure you use them!

Heres several places to incorporate your professional headshot:

– All Social Media Profiles. Whether you are active on them or not, people are accessing any and all of your social media profiles at any given moment.

Try to vary your photos if possible. For instance, I use a more personable, friendly photo on my personal Facebook page where a more professional photo is used on the Business page, LinkedIn and other professional networks.

They are each professional photos but what Im wearing and my pose makes the difference between the friendly and casual look compared to a more polished and professional one.

Different Varieties And Types Of Pickup Trucks

Pickup truck is the type of truck which is categorized under the main head of trucks. There is not any specific design to produce this kind of truck. The pickup trucks are designed in such a manner that the small sized body has the capacity to carry the larger sized load. The pickup trucks are very convenient for the medium and the small sized business. Basically this is a type of truck which can fulfill nearly all the requirement of the business.

The front part looks more like a van where as the back side represents the look of the truck. The specialty is that the bed of the truck is open which allow loading even the big or enlarged sized things. The speed is also the sparkling factor as the speed is not affected by the weight of the load. The comfort in the drive also makes the customer to think about this truck. Also the safety, convenience, durability and effectively are some of the more important factors served by pickup trucks for sale.

The different features and factors served by the pickup trucks are pleasing and quite enough to increase the share of pickup trucks. Still to expand more and grow further, the various types of pickup trucks are designed to give specialized touch to each sub type of the truck. So, the sub types of the pickup trucks are listed in brief below,

Compact pickup trucks:
The compact indicates the reduced sized but in this type only the size is reduced and the performance is not at all affected. Basically the mini version of two axle drive is powered in this type. This is the type which is highly demanded in the market, among all the rest sub types of trucks. And the European market is dominated by this truck.

Full sized pickup trucks:
The full size is the truck which is covered from the back body. This is very unique and different type of pickup truck. This type is preferred more in North America for the purpose of general passenger transport. The things which are stored are covered from all the sides which protect the materials which is stored in the rainy or snowy regions.

Mid sized trucks:
The mid sized truck is usually known as the normal sized pickup trucks. The truck generally possesses 4 engine machines. The specialty of this type is the speed and the comfort which is offered to the driver to drive it more easily. United States is the place which is dominated by this sub type of the pickup truck.

Sports utility trucks:
The sport utility is that truck which has four doors and also the bed which is similar to the pickup trucks. So, the SUT comes under the sub type of the pickup trucks. It has the potential to carry all the capacity of load, whether it be light or heavy pay load.

These were the sub types of the pick up trucks where the specialized trucks are designed and brought into existence. In this manner the increased reputation and the increased sales was increased more and more by the differentiated pickup truck for sale.