Clothes To Wear In Door-to-door Sales
When you work as a door-to-door salesperson, making a good first impressions is absolutely crucial! Nothing can be more devastating to your spirit than getting the door slammed in your face over and over again. In fact every rejection you get at the door makes you perform worse at the next one. Making it a negative spiral.
First things first. You gotta where the right clothes. People tend to buy from eighter people that are similar to them, or people they look up to. That means you can’t wear ugly and dirty clothes. Would you have let somebody into your house that looked like an bum? Certainly not, and so wouldn’t your prospects eighter. On the other end, dress to nice, and you would just look plain silly. The key is to wear clothes that are as neutral as possible. For a male salesperson a clean pair of jeans (with no holes in them), and a shirt works perfectly. Having tried a lot of different colours over the years, different shades of dark blue tend to work very well. As for shoes, it’s important that they are waterproof. The moment you are wet on your feet, that salesday is basicly over. Making a trail of water from wet socks on your prospects living room floor won’t give you any sales.
If you have worked a lot as a salesperson, you will probably be aware of the fact that it is a smart move to “mirror” your prospects. That simply means that you try to talk and act in the same way as them. If they talk slowly, you talk slowty etc. But, when you walk up to a new door, you know absolutely nothing about the person behind it. Therefore you have to act in a way that *most* people like. In my experice that means talking with a pleasant and calm voice. Use a relaxed body language and hold eye contact at all times! People who don’t make eye contact sends out a signal to other people that they eighter have low self-esteem or are trying to hide something. Not exacly the recipe of a successful salesperson.
You should also rehears and learn your opening lines so that you know them by heart. It is also of uttermost importance that any objections you get in this early phase of the sales pitch is answered in a rapid way with no hesitation. So before you even go out selling, you should sit down with a piece of paper and write down every possible objection you might encounter and replies on how to solve them. Don’t give out to much information about your service or product at the door. Your goal should at all times be getting inside the house where you could give a full sales presentation.