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Importance Of Event Management

Event management is nothing but a systematic way to create settings and execute properly festivals, events and conferences. Event management typically involves identification of target audience, devising a concept, plan logistics as well as coordinate and execute modalities of an event. Numerous companies host and organize events ranging from small private family dos like weddings or birthday parties to large-scale international events like conferences and events like Asian games, film festivals that virtually represent the image of a whole country. Event management companies come into picture when corporates, charitable organizations, and other groups want to hold events to market themselves, build business relationships, raise money or celebrate an event. As such for event management companies post-event analysis and ensuring a return on investment is a important driver that keeps the industry afloat.

Type of Events Handled

Event management companies organize corporate events apart from product launch, press conference, corporate meetings, road shows, grand shop/office openings, music concerts, award ceremony, investiture ceremony, film premiere party or film launch/release party, awareness events/campaign party, variety of fashion shows, as well as many types of private gigs such as weddings, reunions, passing out parties, engagement as well as not to mention the birthday parties.

Event management companies handle all the creative, technical and logistical elements of an event. As a strategic marketing and communications tool event management also covers press conference for product launches as a promotional event that will help their clients to communicate well with their prospective clients. These promotional events are also used as a tool to generate media coverage and reach out to countless people in one go. As such event management has become a multi-million dollar industry with fields such as MICE (Meetings, Incentives, Conventions and Exhibitions), conferences and seminars as well as live music concerts and sporting events.

Who is an Event Manager

The event manager plans, executes an event with his team of professionals who are expert in various aspect of organizing an event from behind-the-scenes. Event managers as such are also engaged in not just planning and executing an event, as well as brand building, communication and creating a marketing pitch with prospective clients. Event managers hold expertise in the creative, technical and logistical aspects that help to make an event successful. Also event managers have to negotiate matters such as event design, audio-visual production, budgeting, negotiation, scriptwriting, logistics and much more. If an event manager is also given budgeting responsibilities he/she is referred to as an event or production executive.

Among other things event managers work centers around various aspects of client service such as site selection and survey for an event, event site designing, giving briefs/clarifications, drafting budget, cash management, supply chain management, material procurement and management, event time scheduling, as well as ensure health & safety aspect at the event. As such an event manager he/she also has to take care of crowd management, logistics, rigging, sound and light, video, and security.

Today, a number of people are becoming event managers realizing the potential of industry where demand is huge and supply is less. The biggest asset an event manager can make use of in the industry is his/her creativity and coordination skills from stage one. Under this event managers right from pitching for an event to execution prepare a project report with eye on keeping a check on the total finances involved. Once the event manager submits his/her report, the client deliberates on the feasibility aspect of the report and if finds the report to be good, assigns the job of event management to the event manager.