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Why Hire a Web Designer and Not Use a Website Builder

Website designer or a website builder? Whom do you choose to build your website? Both promise you outstanding results, both offer you customization, and both will probably give you what they promise. Then what are the criteria to choose which is better? Here is a point-by-point revelation of why it is better to hire a web designer.

1. Customized from scratch, not from a template

Web designers build websites from scratch. They do not use a ready-made template and make changes in it. That is very important if you want a highly customized website. You would want your websites design to mirror your companys brand image.A website designed from scratch can be customized in ways that a website created from a template cannot. The only reason being that a template already has a set structure(panels,placement, columns, interactive media, banners, ads, text boxes), that can only be changed so much.

2. Search engine optimized

Qualified web designers are trained in search engine optimization (SEO) and integrate it in a websites design. SEO is super important to make your website visible to the people. Even if you have a brilliantly designed website and nobody sees it, that defeats the entire purpose of having it. Web designers make your website optimized by creating SEO friendly URLs for each website page, including meta tags and meta descriptions, optimizing images, using keywords, etc.That helps to gain a higher ranking on search engines and getting more visitors.

3. Continued support, not one time service

A web designer monitors the results you are getting in terms of traffic, bounce rate, active users, audience analysis and so on. Services such as Google Analytics help web designers to monitor results. Based on results, they make changes in the website and check the results again. This process substantially increases the chances of a websites success. On the other hand, you have website builders that only provide services in website designing. After that, you are on your own to discover if your design works or not.

4. Fixed one-time cost

Web designers usually charge a one-time fixed fee for designing the website. You pay a fixed amount and get a customized website made. With website builders, you usually pay a fixed amount every month, like forever. If you calculate the total cost of creating and running your website on a website builder, it will most definitely be way more than a one-time fee from a web designer. On top of that, website builders may revise their prices anytime.

Even if you get your website designer to monitor results and make necessary changes, you are in control of the pricing.You can anytime choose to hire another designer. In other words, you are not stuck with one service provider.

5. Time taken to build a website

As web designers build a website from scratch, they take more time to build your website. But that time is devoted to give you quality and customization. They work on your specifications to create a design that is newly built inside out. What website builders do is to provide you with a basic structure (template) that you can tweak. That really doesnt take time and you are the one making the changes, not them. So, it is faster, no doubt. But you must also keep the results in mind to really understand if faster is all you want.

6. Who does the work?

When you hire a web designer, it is the designers responsibility to integrate all the features you want and test them. You give instructions on what exactly you want in broad layman terms and you get the results you want. Thats easy. The problem with a website builder is that they only offer you tools. They will provide you with 10 tools and give you instructions on how to get them to work. Thats the opposite of how you work with a web designer. Easy as it may seem to integrate features in your website, it needs at least some knowledge of what those features do and how to get them to work on your website.

7. Fully featured

Most of the website builders offer features such as responsiveness, website hosting, SEO, security, 24/7 support and so on.These are great features to have, but can you get more customized features at lesser cost from a web designer? A qualified web designer is fully capable of adding any feature you need or they think necessary for your website. So, consider the overall cost based on what features you are getting.

8. Communication

With a web designer, you are the employer. With a website builder, you are their customer. Communicating with your web designer is from one person to another whereas communicating with your website builder is from one person to a company. That makes a difference when you need to communicate regularly. So, even if a website builder is offering 24/7 support, consider the quality of that support and how comfortable it will be for you to get help.

Points to ponder

Before deciding whether to hire a web designer or use a website builder, think about these questions:

a). What will be the total cost of designing?
b). How much customization do I need?
c). What are the SEO services being offered?
d). What do I do if I need continued support?
e). How much time can I invest in building the website?
f). Do I have basic knowledge of necessary features of a website?
h). How much communication can I have with my website builder?

If you only want to try out a personal website and not care about getting visitors, you can use a free Starter Plan provided by website builders. But if you are investing in a professional business website, consider the points above to make a decision that youll be happy within the future.

Automotive Seo & Internet Marketing For Automobile Industries

Automotive Internet Marketing is highly essential if you want to increase sales and services to create a potentially successful online presence. SEO (Search Engine Optimization) is a highly competitive arena in a lot of major industries and thus making it extremely tough for companies to scale the ladder in the search engine optimization on Google, Yahoo, Bing and MSN. There is an immense opportunity for automotive dealerships to hit the competition through actively marketing their websites using a strategic SEO campaign to gain more visibility in online business directories for ratings and reviews.

To start you can just do a simple online search to see where your company is ranked in the competition by using a couple of the key words you want to rank in. After a few test searches, check how your company is ranking in those key words. This will help you to clearly understand your online local ranking as its compared to your competition. If your company is atop the search results, its a good thing, but note that a constant Automotive SEO campaign is a must to keep your standings strong. Its also a plus to make changes to your existing site frequently so your content is fresh. If your company is not listed high in the search results or listed in the lower pages, then it is safe to say that an Automotive Internet Marking SEO strategy and marketing plan needs to be in place to get you in the top rankings.

You dont want your competition stealing your customers from right underneath you, do you? Well then an Automotive SEARCH ENGINE OPTIMIZATION (SEO) should be an integral part of every automotive marketing strategy, and it’s imperative that your dealership has a monthly strategy and marketing plan. We can help your dealership, whether big or small reach new platforms in innovative SEO solutions. HOW MUCH DOES INTERNET MARKETING COST? Its a question we get often and that is why we provide you Automotive INTERNET MARKETING PRICING packages and a la carte services to fit your budget. We have Internet Marketing packages for all ranges of budgets and can even customize packages to fit your automotive dealership needs.

Our Automotive Search Engine Optimization packages consist of SEO Fundamental, Google Safe strategies, start up, social media, and budget packages. Our Automotive Search Engine Optimization A la Carte programs consist of Press Release writing and distribution, Video Distribution, Blog promotion, Article writing and submission services, Social media branding, Website directory submissions, and local search.

Internet Marketing for your business

The internet has captured the imagination of many people when it comes to what it is, and what it can provide. Internet marketing is only one aspect of the internet, but it is a very important aspect at that. When people search for items on the internet they are normally looking for information, this information can come in a variety of ways and it can either be free, or purchased. For those that are looking, that is one area of the internet. For those that are providing, this is an area where broad and local internet marketing come into play.

As stated before, internet marketing is only one aspect of the internet, and it basically consists of marketing a product or service online. But there is much more to this phenomenon than one may think, and in this article you will discover what they actually are.

* Internet Marketing Consultants

When private individuals and business owners decide to take their ideas for business online, they will be better served if they use the services provided by internet marketing consultants. The reason for this is – on today’s internet it’s much more than simply purchasing a domain name, securing a bit of hosting, and launching a web presence. You will need to know a little more about the marketing side of things in order to be successful obtaining the type of targeted traffic you are looking for.

* Internet Marketing Consulting

Consulting will come in many different forms, and the type that will work for you will be determined by your specific needs. Allowing a professional internet marketer to consult you will allow you to avoid the pitfalls in which other less experienced marketers fall prey to. You will discover that because you’ve taken the time to invest in internet marketing consulting, your chances of surviving your first year on the internet can almost be guaranteed.

* Website Search Engine Optimization

As stated before, having a web presence is much more than obtaining a domain name and hosting. You will need to properly setup your website in order for search engines to find you, and to ultimately provide informational and educational content for the people that visit. The other important factor will be the visitors. You don’t just want any visitor coming to your site. You’ll want relevant targeted traffic because these will be the most likely visitors that are interested in your products and services.

* Search Engine Optimization Companies

There is a wide range of companies available that can provide SEO services for you or your business. One of the most important steps will be to find a company that can provide everything you need, and explain exactly why you need it. There are companies available that provide outstanding service and it will be up to you to find one that is a perfect fit.

The internet and internet marketing isn’t going away, and in fact it is growing at a very rapid pace. If you’ve been contemplating bringing your business to the online community, you may find the information provided in this article extremely helpful.

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