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How Personal and Business Branding Begins with a Professional Headshot

Why its Time to Ditch Your Selfie Profile Photo for a More Favourable First Impression

Does your social media profile photo reflect the professional business brand image you want to be perceived as by prospects?

What about your website or other touchpoints a prospective client might encounter to help them determine if you are the best person to work with?

I find many solopreneurs and business owners are not as keenly aware as they should be about how acutely important professional headshots are to their personal and business brand.

I know I didnt for many years until I finally broke down and had my first photoshoot done a few years back.

Wow, what a difference it made to my overall brand positioning and the perception others had of me as a business professional! Suddenly the first impression I was making on prospective clients and business-related connections was far more favourable.

All thanks to Taneane Twele of TT Photography in Mission and Judy Doduk of Judy D Beauty in Abbotsford who have teamed up to provide photography, make-up and even hair services in their Shine Portraits package.

Since its been 3 years since those initial photos were taken, I recently headed back to Taneanes studio to better reflect how I look today.

I know how many business owners strongly resist having professional photos done. Me too. I was overweight and avoided the camera lens at all costs. But somehow, miraculously as far as I was concerned, Taneane was able to position me in various poses that showcased me instead of the excess weight I was carrying.

Whatever your reasons for avoiding the camera, trust me when I tell you a professional photographer, combined with professional make-up application, will make a world of difference and enable you to be showcased professionally in front of your prospects and clients.

At the end of the day, professional photos give the impression you care about your personal and professional image. Its that favourable perception others have of you that will greatly enhance the success of your business.

If your profile photo was taken years ago or not done by a professional photographer, its time to step up and create a better lasting impression by booking a professional photoshoot. And once you have your new photos in hand, ensure you use them!

Heres several places to incorporate your professional headshot:

– All Social Media Profiles. Whether you are active on them or not, people are accessing any and all of your social media profiles at any given moment.

Try to vary your photos if possible. For instance, I use a more personable, friendly photo on my personal Facebook page where a more professional photo is used on the Business page, LinkedIn and other professional networks.

They are each professional photos but what Im wearing and my pose makes the difference between the friendly and casual look compared to a more polished and professional one.