SALT LAKE CITY, UT, November 22, 2014 TreeHouse Interactive (www.treehousei.com), the technology leader in on-demand marketing automation platform (MAP) solutions, today announced that the 10th annual Lead Management and Social Engagement Study, conducted by sales and marketing effectiveness research firm CSO Insights, is available for download exclusively from the TreeHouse web site. The study reports that email marketing campaigns, above all other methods of engaging prospects, deliver the best quality and quantity of sales and marketing leads. In fact, nearly 55 percent of leading companies surveyed reported an increase in lead conversions when lead nurturing was utilized. The report details the campaigns which delivered the best quality and quantity of leads and plans for investments in those areas in 2015. The findings support the case for integrating a MAP solution such as TreeHouse Interactive’s Marketing View, for greater business gain.
Key findings from the report include:
Email marketing was reported to be the top performing method of generating the best quality and quantity of leads
Nearly 55 percent of leading companies surveyed reported an increase in lead conversions when utilizing lead nurturing
Top marketing objectives leading enterprises had for 2014 include capturing new accounts, optimizing cross-sell and up-sell opportunities, optimizing new product introductions, and improving renewal rates
Common problems reported were poor data quality for both prospects and customers, and the fact that sales personnel feel they are not supported by marketing with the right tools they need to sell
Website design and content, data quality management and social media were reported to be the three top areas where companies will increase lead generation investments over the next 12 months