One of the major questions which marketers tend to ask is how to attract people to their store. Whether the companies are selling a product or a service, there are key aspects to ponder upon in order to attract the customers to the point of sale or point of service. This article will provide important tips on how to attract customers to your store and a focus will be placed on the shoe industry.

Understanding the Consumer Behavior Process plays a vital part in any organizations survival. Companies should understand all the steps in the CBP so as to better focus their marketing and communication effort. In the consumer behavior process, the customers understands that they have a need to fulfill (problem recognition), then they go in search of information concerning that need (information search). After undergoing all types of search, they evaluate whether there is a better alternative. They wonder whether or not the need is important before making a final decision (purchase decision). The customers decide whether they want to go ahead with the need, that is buying the product or service or whether to leave the need unfulfilled. Hours or days after the purchase was made, they determine their degree of satisfaction (post-purchase behavior). This is how the consumer behavior process works. It is important to note that positive or negative word of mouth is directly related to the post-purchase evaluation of customers.