Bulk email is essentially mail sent to a large number of people and in this sense bulk email lists are an integral part of online marketing campaigns. At times such bulk mails may have useful information that is dispatched to a specific targeted group of recipients through a business email list. Very often it can also contain unsolicited advertisements and other types of junk mails sent to a massive audience. Companies may get their hands on email addresses through random searching of message boards or implanting viruses to extract addresses from individual address books.

Bulk email lists are also used by advertising, gambling and pornographic sites, and novelty items, cosmetic pills are some of the products that are generally promoted through such emails. To make sure that your message is effective, you need to have a solid business email list to reach out to your target audience. A little more important than the impact of the message are recipients on your bulk email lists, to whom these mails are being sent.